Category Archives: Uncategorised

Final thoughts My undergraduate study focused on fashion design for three years, encompassing the entire process of design thinking. In my current postgraduate course, the curriculum starts from the very first brief, asking ‘What change I want to see?’ This … Continue reading →

Goal: Based on the feedback from the previous third intervention, I hope to boost the influencers’ confidence by experimenting with a gifting approach to handle unwanted clothing. Additionally, I aim to establish connections with their followers to enhance fan engagement, … Continue reading →

Goal:  Based on last intervention, I started thinking about how to increase influencers’ interest in unwanted clothes and thereby influence participants’ motivation. Influencer Engagement: Collaborate with high follower influencer to leverage their reach and credibility. Thereby promoting participants’ enthusiasm for … Continue reading →

Goal: To encourage influencer to take action and try to engage in facilitating the flow of unwanted clothing. Strategy: Convey information to the influencer about sustainable fashion and the reuse of secondhand clothing to raise their awareness and help them … Continue reading →

An, A. (2023). Age distribution: 70% in Shenzhen are born in the 1980s, 37% in Nantong, and Zhengzhou is very special. https://baijiahao.baidu.com/s?id=1765022074042048951&wfr=spider&for=pc Bhatasana, V.K. (1999). Appraisal at financial Performance of State Bank of India. Ph.D. Thesis Saurashtra University, Rajkot. Braun, V. and … Continue reading →

Survey’s in China and the UK Goal: My goal is to gain a deep understanding of the attitudes of Chinese and British millennials gen-z towards second-hand clothing, as well as the underlying reasons for these attitudes. I also aim to … Continue reading →

I analyzed the preliminary SWOT model of using influencers to encourage millennials and gen-z in Shanghai to embrace secondhand clothing, compared to how the UK treats used clothing. STRENGTHS Social media holds significant influence in China. Comparing data from both … Continue reading →

In terms of the scale of the secondhand clothing market for the millennials and Gen Z customers in Shanghai, it is massive, or even enormous. According to the official census from the Chinese government, as of 2020, among the total … Continue reading →