Category Archives: Some research cases

This interview has once again confirmed that among the consumer base for second-hand clothing in Shanghai, young people represent the largest potential customer segment. This aligns with the data I gathered in the scale of my research. From the interview … Continue reading →

Before I embark on my next intervention, I interviewed the owner of LYSAXU, a vintage shop established in Shanghai. Chat record: Chat content Question: How and why you founded this store? Who are the typical customers for your shop? Xu: … Continue reading →

The findings of the secondary research have also been extremely fruitful and illuminating for this project. To begin with, as mentioned above, quantitative primary data by secondary sources such as Wiedemann et al. (2020), King, (2021), Pawar (2021), and Wang … Continue reading →

After this communication, I realized that both bloggers and stylists have a strong environmental awareness when it comes to clothing. They usually choose to give unwanted clothes to friends, sell them online, or donate them. This is very different from … Continue reading →

1 to 1 Interview I found some familiar influencers and celebrities stylist to do this interview to represent this group. We also had a very close cooperation before. Platform: RED Influencer name: Taoxinmanman Follower:8.3w like and collect：41.6w Our interview evidence: … Continue reading →

1 to 1 Interview I work in fashion PR. From my personal experience. I provide clothes to influencers and celebrities every months. However, upon reviewing the operations of my previous brand. I believe that the amount of clothing I sent … Continue reading →