Author Archives: Xinwei Gao
Reflections on the interview influencers and stylists
After this communication, I realized that both bloggers and stylists have a strong environmental awareness when it comes to clothing. They usually choose to give unwanted clothes to friends, sell them online, or donate them. This is very different from … Continue reading
Interview influencers and stylists
1 to 1 Interview I found some familiar influencers and celebrities stylist to do this interview to represent this group. We also had a very close cooperation before. Platform: RED Influencer name: Taoxinmanman Follower:8.3w like and collect：41.6w Our interview evidence: … Continue reading
Interview influencers and stylists plan
1 to 1 Interview I work in fashion PR. From my personal experience. I provide clothes to influencers and celebrities every months. However, upon reviewing the operations of my previous brand. I believe that the amount of clothing I sent … Continue reading
Research Methodology
In this project, both primary and secondary data have been used to support the direction of the project to ensure that it can be meaningful and that its findings can be reliable. Firstly, when it comes to the collect of … Continue reading
Research Question
In terms of the research question for this project, based on the subject matter, it is “How to motivate millennials gen-z to treat their unwanted clothes for second use instead of directly dithering or throwing aways these clothes?” The reason … Continue reading
Introduction
Fashion Industry Background In this project, the subject matter is set to promote the sustainable culture of second-hand use of clothes through education and information dissemination to encourage millennials and gen-z to take action. In other words, this project is … Continue reading