Author Archives: Xinwei Gao
Observation at Charity in London
Today, I visited a nearby charity shop. I stood in the store and observed for 30 minutes. There were 17 people who entered the store, and half of them were young individuals. Out of those, 5 people made purchases, and … Continue reading
Comparing data and attitude in London and Shanghai
The street interviews in London revealed that the majority of people are willing to donate their unwanted clothes. The next common options are selling them online or giving them to family and friends. Very few people choose to directly throw … Continue reading
Questionnaire about Chinese students in Shanghai
Based on the previous intervention of street interviews conducted in London, I have created a similar survey targeting Chinese students in Shanghai and those studying in the UK. I have collected feedback from a total of 118 participants. 关于中国学生如何处理不需要的衣物的问卷调查 About … Continue reading
Summary of Primary Research Stage
The first primary research method include in this project is the street interview with 31 people at Colindale, London. Only 20 people gave me valid response in the interview. My findings suggest that almost everyone had a strong awareness of … Continue reading
Reflections on the intervention
I collected information from 20 interviewees and obtained their consent to record the interviews. There were 9 female and 11 male participants and 9 Millennials and 11 Gen-Zs among the respondents. The oldest participant was 36 years old and the … Continue reading
First intervention
Location: Colindale, London From 11am-3pm walk around in Colindale and do street interviews Street interviews methods: voice recording I asked a total of 31 people, and out of those, 11 declined my interview due to reasons such as exercising, working, … Continue reading
Intervention Plan
First, I have been trying to sell these four T-shirts on the secondhand app Vinted in the UK. They are samples from Chinese brands that were sent to me. But due to issues with shipping fee, I was unable to … Continue reading
Reflective thinking of interview from expert
The Importance of Desktop Research: Han suggested that I conduct desktop research as a necessary step in any project to better understand market conditions and consumer needs. I can use intervention to achieve this goal. Challenges Faced by Millennials and … Continue reading
Conversation with my expert
LVMH Beauty- Sustainability Head China，Tingting Han After our meeting on February 2nd, she shared with me some of LVMH’s plans and ideas regarding sustainability in 2023. For example, LVMH plans to launch a new recycling program in collaboration with its … Continue reading
Secondary research
The findings of the secondary research have also been extremely fruitful and illuminating for this project. To begin with, as mentioned above, quantitative primary data by secondary sources such as Wiedemann et al. (2020), King, (2021), Pawar (2021), and Wang … Continue reading