Author Archives: Xinwei Gao
Comparison between the reference and the actual experiences of my mother and grandmother
UK secondhand history： During the First World War, Britain experienced significant resource shortages and hardships, which led to second-hand clothing becoming a symbol during that period. This phenomenon can be attributed to several factors: Resource Shortages: The First World War … Continue reading
Interview with my Mum and Grandmother
Mum Recording: How do you view the practice of buying or using secondhand clothing as a shopping option? Mum: I think buying second-hand clothes is a good thing, but the second-hand clothes must be clean. Have you ever considered purchasing … Continue reading
Different cultural perspectives around clothing and second hand usage IN CHINA AND UK
In my own primary research among Chinese students in Shanghai, the findings suggest that in China, about 71% of students choose to ditch away their used clothes instead of donating them (Figure 1). They claimed that it was just a … Continue reading
Next stage Strategy, goals and anticipated outcomes
Survey’s in China and the UK Goal: My goal is to gain a deep understanding of the attitudes of Chinese and British millennials gen-z towards second-hand clothing, as well as the underlying reasons for these attitudes. I also aim to … Continue reading
Summary and reflection in Tutorial
Briefly list your key priorities or actions in the next stage Let me summarize the content of our tutorial the day before yesterday. Comparing data trends: Comparing data from Shanghai and London to explore the underlying reasons. It possible factors … Continue reading
Summary of work in June
What is the latest version of your question? How to motivate millennials gen-z to treat their unwanted clothes and accessories for second use instead of directly dithering or throwing aways these clothes? 2. Briefly describe your most recent intervention(s) Intervention#1 … Continue reading
“SWOT” model analysis
I analyzed the preliminary SWOT model of using influencers to encourage millennials and gen-z in Shanghai to embrace secondhand clothing, compared to how the UK treats used clothing. STRENGTHS Social media holds significant influence in China. Comparing data from both … Continue reading
Scale of the issue at the heart of my research
In terms of the scale of the secondhand clothing market for the millennials and Gen Z customers in Shanghai, it is massive, or even enormous. According to the official census from the Chinese government, as of 2020, among the total … Continue reading
Learning from the UK
In previous research, it has been confirmed that China is in a different place to the UK in relationship to attitudes to clothing, and buying new and second-hand clothing, Quantitatively, my own street interviews among Chinese students suggest that 71% … Continue reading
Feedback from my expert
It’s great that i met your expert, Kealan, who is the manager at the British Heart Foundation. He has been working there for 3 years and has over 10 years of experience in the charity shop. Since we were communicating … Continue reading