Author Archives: Xinwei Gao
A journey from the unknown to the known
Final thoughts My undergraduate study focused on fashion design for three years, encompassing the entire process of design thinking. In my current postgraduate course, the curriculum starts from the very first brief, asking ‘What change I want to see?’ This … Continue reading
Timeline of my research
I am starting to write the timeline of my research again. Through Myra Margolin’s video, I understand that his first step is to collect and organize data and then distill it onto cards. After that, he transfers the material from … Continue reading
Notes of Myra Margolin how can greater scale of writing
Developed a way of working make this huge project. Begin a chapter Collecting files for years Organized all that material Also collecting bibliographies Managed to put those into categories Then do more research Reading and extract information write it down … Continue reading
Summary and reflection in tutorial with Liz
Noting from the blog that a vintage/second-hand market has emerged in China and suggesting the idea of interviewing the founders to understand their motivations, responses, and customer demographics. Reflecting on the contrast between China and the UK in terms of … Continue reading
Fourth intervention
Goal: Based on the feedback from the previous third intervention, I hope to boost the influencers’ confidence by experimenting with a gifting approach to handle unwanted clothing. Additionally, I aim to establish connections with their followers to enhance fan engagement, … Continue reading
Third intervention
Goal: Based on last intervention, I started thinking about how to increase influencers’ interest in unwanted clothes and thereby influence participants’ motivation. Influencer Engagement: Collaborate with high follower influencer to leverage their reach and credibility. Thereby promoting participants’ enthusiasm for … Continue reading
Second intervention
Goal: To encourage influencer to take action and try to engage in facilitating the flow of unwanted clothing. Strategy: Convey information to the influencer about sustainable fashion and the reuse of secondhand clothing to raise their awareness and help them … Continue reading
References
An, A. (2023). Age distribution: 70% in Shenzhen are born in the 1980s, 37% in Nantong, and Zhengzhou is very special. https://baijiahao.baidu.com/s?id=1765022074042048951&wfr=spider&for=pc Bhatasana, V.K. (1999). Appraisal at financial Performance of State Bank of India. Ph.D. Thesis Saurashtra University, Rajkot. Braun, V. and … Continue reading
Summarizing and reflecting on the interview with the vintage store owner in Shanghai
This interview has once again confirmed that among the consumer base for second-hand clothing in Shanghai, young people represent the largest potential customer segment. This aligns with the data I gathered in the scale of my research. From the interview … Continue reading
Interview with Vintage / Second hand store owner in Shanghai
Before I embark on my next intervention, I interviewed the owner of LYSAXU, a vintage shop established in Shanghai. Chat record: Chat content Question: How and why you founded this store? Who are the typical customers for your shop? Xu: … Continue reading