Goal:
Based on the feedback from the previous third intervention, I hope to boost the influencers’ confidence by experimenting with a gifting approach to handle unwanted clothing. Additionally, I aim to establish connections with their followers to enhance fan engagement, making it easier for them to manage unwanted products.
Strategy:
Encourage influencer to try the gifting approach with their unwanted clothing. Provide them with guidance and support on how to execute this effectively.
Assist influencer in creating content that showcases the gifting process. This could include before-and-after photos, styling tips.
Anticipated Outcomes:
Influencer should gain confidence in using the gifting approach to handle unwanted clothing, knowing it’s an effective and sustainable way to deal with such items.
By connecting with their followers and involving them in the gifting process, influencer can enhance fan engagement, making their audience feel more connected and loyal.
Influencer should find it easier to manage unwanted products, reduce waste, and contribute to a more sustainable fashion ecosystem.
Influencer: Zoe
Background: Fashion influencer
Follower: 3096 Likes and favorites：1.7w
Chat Record:
Before video, we first picked out suitable styles that could be given to viewers. During the video, the influencer will also showcase her previous outfits.
Influencer style the outfits
The influencer will also instruct viewers on how to style outfits during the video.
Zoe’s Video:
Zoe public in China social media(red) link:
http://xhslink.com/2Va7xv
In this video data: Like: 247 collection: 173 Comment：499
The influencer will select viewers from the comment section who have chosen suitable styles. Viewers are encouraged to publicly comment on the styles they like.
Out of 19 prepared items, 15 were given away; the remaining 4 will be featured in upcoming videos.
We will also sign an agreement with the audience receiving the secondhand clothing to ensure their responsible handling of the received garments.
Evidences of agreement with audience
Translation agreement
Secondhand Clothing Receipt Agreement
Background
This agreement is made by the fashion influencer Zoe (hereinafter referred to as the “Seller”) providing secondhand clothing to the recipient (hereinafter referred to as the “Buyer”) who agrees to the following terms and conditions to ensure the appropriate handling of the secondhand clothing:
- Receipt of Clothing
1.1 The Recipient acknowledges the receipt of the secondhand clothing provided by the Provider and agrees to confirm receipt within 48 hours via red (social media) message.
1.2 Upon confirmation of receipt, the Recipient is responsible for the appropriate handling and care of the clothing.
- Handling of Clothing
2.1 The Recipient pledges not to dispose of, damage, or transfer the received clothing to others if found unsuitable or not aligned with personal preferences.
2.2 When the Recipient no longer requires the clothing, they agree to donate it to a charity organization or a secondhand store or dispose of it in accordance with local laws and regulations.
- Custody of Clothing
3.1 The Recipient commits to properly maintaining the clothing to prevent damage or staining.
3.2 Without authorization, the Recipient shall not resell or commercially exploit the clothing.
- Breach
4.1 Should the Recipient violate any terms of this agreement, the Provider reserves the right to take appropriate legal action and seek compensation for any losses incurred due to the breach.
- Effectiveness and Interpretation
5.1 This agreement becomes effective upon the Recipient’s confirmation of receipt and remains valid until the clothing is properly handled.
5.2 The interpretation, execution, and resolution of disputes related to this agreement shall comply with local laws and regulations.
Signature
Upon understanding and agreeing to the above terms, the Recipient shall sign this agreement to confirm their understanding and commitment to comply.
Feedback from Stakeholders:
This approach is beneficial for stakeholders to manage their clothing and can be carried out as a seasonal clothing giveaway video activity. We also established an agreement during this video to ensure that the clothing will not be discarded again. However, a majority of participants in the comments primarily chose clothing items numbered 3, 6, 16, 17, and 18. There may be situations where some clothing items cannot be given away, and some participants may return items due to size issues after receiving them. So, in the intervention I’m designing, it should better accommodate such occurrences to help stakeholders address their clothing concerns.
The audience, upon receiving the secondhand clothing through such videos, expresses great happiness and willingness to become stakeholders’ followers. This represents a win-win model.