Goal:
Based on last intervention, I started thinking about how to increase influencers’ interest in unwanted clothes and thereby influence participants’ motivation.
Influencer Engagement: Collaborate with high follower influencer to leverage their reach and credibility. Thereby promoting participants’ enthusiasm for second-hand clothes.
Strategy:
Tailored Content: Create content that aligns with the influencer’s expertise and interests, making the collaboration more appealing to them.
Anticipated Outcomes:
I be to see increased participation, more lively discussions, and a deeper level of engagement from the audience compared to previous interventions.
Influencer: Cristine
Background: Fashion influencer
Location: in Shanghai
Follower: 160k Likes and collections：143.2w
Chat Record:
For this intervention, I had planned to collaborate with Cristine. She has 160k followers and more experience in fashion content creation. However, due to her upcoming commitments for fashion week preparation, she won’t be able to participate in this intervention.
Influencer : lora
Background: 6 years Fashion influencer
Location: in Shanghai
Follower: 99k Likes and collections：471k
Lora is also a fashion influencer. While she has fewer followers than Cristine, her likes and collections far surpass Cristine’s. This indicates that both her followers and the general audience have a higher level of appreciation for her content, making her a more valuable asset for my intervention.
Chat Record:
Plan to before and after style:
Lora’s video:
The link of video in China social media Red
In this video data: Like: 349 collection: 134 Comment：18
Feedback from Stakeholders:
This intervention has successfully engaged stakeholders in their areas of expertise, particularly in giving old clothing new styling. Approaching from different angles such as color, style, and body proportions, it confirmed that new combinations can indeed serve the purpose of reusing clothing. Based on participants feedback, almost followers appreciated the content, especially the color combinations, as a valuable reference for them.
The influencer’s active engagement with followers after seeing their comments has boosted participant enthusiasm. However, stakeholder also noted, as found in previous research, that they receive a significant amount of brand promotional products every month, making it challenging to manage.