Survey’s in China and the UK
Goal: My goal is to gain a deep understanding of the attitudes of Chinese and British millennials gen-z towards second-hand clothing, as well as the underlying reasons for these attitudes. I also aim to study the impact of different interventions in Shanghai gen-z attitudes.
My anticipate the following outcomes:
In-depth Understanding: Through interviews with my mother and grandmother and other research methods, i hope to gain a profound understanding of how Chinese people perceive second-hand clothing and how these attitudes vary across different age groups.
Impact of Interventions: I hope to understand how various interventions, such as influencer marketing in China social media, affect people’s attitudes and behaviors towards second-hand clothing instead of directly dithering these clothes.
Next Steps in Strategy Planning:
Detailed intervention Design: Continue refining my intervention design to ensure clear questions, appropriate methods, and cross-cultural sensitivity.
Intervention Planning: Develop a plan for interventions based on my goals and measurement criteria. Ensure each intervention has clear objectives and metrics for evaluation.
Literature Review: Dive deeper into the key literature on the culture of second-hand clothing in China and the UK. This will allow me to compare it with my actual research findings and interviews.
Implementation of Interventions: Begin implementing different interventions, such as reaching out to influencers and observing how their social media campaigns impact people’s attitudes.
Data Collection and Analysis: Collect data and analyze it to ensure data quality and reliability. Use appropriate statistical methods to compare and analyze results.
Feedback and Improvement: Continuously share my progress with my tutor and other stakeholders, gather feedback, and make improvements as necessary.