Monthly Archives: June 2023

Different cultural perspectives around clothing and second hand usage IN CHINA AND UK

In my own primary research among Chinese students in Shanghai, the findings suggest that in China, about 71% of students choose to ditch away their used clothes instead of donating them (Figure 1). They claimed that it was just a … Continue reading

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Next stage Strategy, goals and anticipated outcomes

Survey’s in China and the UK Goal: My goal is to gain a deep understanding of the attitudes of Chinese and British millennials gen-z towards second-hand clothing, as well as the underlying reasons for these attitudes. I also aim to … Continue reading

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Summary and reflection in Tutorial

Briefly list your key priorities or actions in the next stage Let me summarize the content of our tutorial the day before yesterday. Comparing data trends: Comparing data from Shanghai and London to explore the underlying reasons. It possible factors … Continue reading

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Summary of work in June

What is the latest version of your question? How to motivate millennials gen-z to treat their unwanted clothes and accessories for second use instead of directly dithering or throwing aways these clothes? 2. Briefly describe your most recent intervention(s) Intervention#1 … Continue reading

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“SWOT” model analysis

I analyzed the preliminary SWOT model of using influencers to encourage millennials and gen-z in Shanghai to embrace secondhand clothing, compared to how the UK treats used clothing. STRENGTHS Social media holds significant influence in China. Comparing data from both … Continue reading

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