The first primary research method include in this project is the street interview with 31 people at Colindale, London. Only 20 people gave me valid response in the interview. My findings suggest that almost everyone had a strong awareness of secondary processing. They usually chose to sell, donate or give it to their brothers and sisters at home online. Only three of them told me that they had no idea how to deal with it. However, most of them also told me that they would not want to try these secondary clothes from strangers themselves. I believed This research method based on a mixture of qualitative and quantitative studies could help me learn basic facts while obtaining insight personal understandings.
In the meantime, I also worked with interview influencers, stylists, as well as o LVMH Beauty- Sustainability Head China, Tingting Han. My findings suggest the following. Firstly, as long as a wasted material can be reused and create value, then the circular model is completed. For example, LVMH is planning to start a new recycle program with its beer brand Hennessy, where the bottles of the beer will be reused to make art works or for other purposes. At the same time, the interview also found that bloggers and stylists have a strong environmental awareness when it comes to clothing. However, some people think that the donation model seen online is unreliable in China, where there is a phenomenon of fake charities. On top of this, it is interesting to notice that some people hesitate or even regret their decision to dispose of clothes. For example, in the later stage, when they want to make a new match. They find that the style or colour of the clothes they have already disposed of is exactly what they need. These findings based on the primary data are illuminating in that they show different stakeholders’ attitudes when it comes to second-hand use of clothes. It has confirmed that there are still many limitations when customers and fashion practitioners interact with the second-hand use of clothes. They suggest that the project is meaningful and that the project is in the right direction.