Monthly Archives: May 2023
Scale of the issue at the heart of my research
In terms of the scale of the secondhand clothing market for the millennials and Gen Z customers in Shanghai, it is massive, or even enormous. According to the official census from the Chinese government, as of 2020, among the total … Continue reading
Learning from the UK
In previous research, it has been confirmed that China is in a different place to the UK in relationship to attitudes to clothing, and buying new and second-hand clothing, Quantitatively, my own street interviews among Chinese students suggest that 71% … Continue reading
Feedback from my expert
It’s great that i met your expert, Kealan, who is the manager at the British Heart Foundation. He has been working there for 3 years and has over 10 years of experience in the charity shop. Since we were communicating … Continue reading
Observation at Charity in London
Today, I visited a nearby charity shop. I stood in the store and observed for 30 minutes. There were 17 people who entered the store, and half of them were young individuals. Out of those, 5 people made purchases, and … Continue reading
Comparing data and attitude in London and Shanghai
The street interviews in London revealed that the majority of people are willing to donate their unwanted clothes. The next common options are selling them online or giving them to family and friends. Very few people choose to directly throw … Continue reading
Questionnaire about Chinese students in Shanghai
Based on the previous intervention of street interviews conducted in London, I have created a similar survey targeting Chinese students in Shanghai and those studying in the UK. I have collected feedback from a total of 118 participants. 关于中国学生如何处理不需要的衣物的问卷调查 About … Continue reading
Summary of Primary Research Stage
The first primary research method include in this project is the street interview with 31 people at Colindale, London. Only 20 people gave me valid response in the interview. My findings suggest that almost everyone had a strong awareness of … Continue reading
Reflections on the intervention
I collected information from 20 interviewees and obtained their consent to record the interviews. There were 9 female and 11 male participants and 9 Millennials and 11 Gen-Zs among the respondents. The oldest participant was 36 years old and the … Continue reading