After this communication, I realized that both bloggers and stylists have a strong environmental awareness when it comes to clothing. They usually choose to give unwanted clothes to friends, sell them online, or donate them. This is very different from what I expected. Before the interviews, I thought they didn’t know how to deal with unwanted clothes. One stylist even told me that the clothes sent by brands have been left in the studio for a long time. However, due to the limited number of interviews, it is not enough to prove that my other stakeholders are also like this. I will do more data collection later.
During this process, I found that some people think that the donation model seen online is unreliable in China, where there is a phenomenon of fake charities. For example, Tencent Charity was accused of illegal fundraising. This shows that fake charities have been a problem in China for some time. Some individuals or organizations will use the name of public welfare and charity for illegal fundraising or false propaganda in order to gain improper benefits (shasha, 2021). I think this is something that I should avoid when working on this project in terms of reuse.
Secondly, during this interview, I learned that some people hesitate or even regret their decision to dispose of clothes. For example, in the later stage, when they want to make a new match. They find that the style or colour of the clothes they have already disposed of is exactly what they need. This shows that the meaning of rematching is greater for them. However, the reason they choose other ways to dispose of their clothes is to quickly deal with them. Therefore, in my project, how to help people dispose of their clothes quickly is also a direction to consider.
In summary, I have preliminarily consulted stakeholders within my work scope. I am still thinking about other groups of people that can be involved and how to find breakthroughs in sustainability. Therefore, I am ready to start asking my sustainable beauty lead expert in China (Tingting Han).