In this project, both primary and secondary data have been used to support the direction of the project to ensure that it can be meaningful and that its findings can be reliable.
Firstly, when it comes to the collect of primary data, it is mostly done with interviews. According to Briggs (1996), interview as a research method is one of the most used and most effective tools to collect data in social science is an interview (Briggs, 1986). At the same time, what makes interview an even better approach to collect primary data is that the interview is also along with achieving a goal of understanding the perspectives or experiences of participants (Kvale, 2008). Hence, in this research study, interviews have been conducted as the most important way to collect the primary data. In detail, Braun and Clarke (2013) mentioned that in a research study where interview is used as the major approach to collect primary data, it is the practice that at least 6 participants who are properly selected should be included in the thematic analysis for social science studies so that the findings can be generalized and representative enough. Therefore, in this research study, the researchers tried to include that the interviews could include as many participants as possible.
As a matter of fact, in the interview for primary data, both qualitative data and quantitative data have been used. For example, in the interview with 20 interviews, qualitative data were used to measure how popular the concept of sustainable fashion was among young people today. In the meantime, there were also qualitative data collected, such as people’s attitudes towards second-hand use of clothes and accessories. According to Braun and Clarke (2006), interview as a qualitative approach for primary data stands out because it can identify, analyze, organize, describe and report topics in qualitative data sets, which then allow the researchers to have a high degree of flexibility and a more understandable analysis form.
In the meantime, in addition to the primary data, secondary data were also collected in this project. In terms of the major method used to collect secondary data, it is a search based on existing literature on current studies related to the sustainable culture of second-hand use of clothes and accessories through education and information dissemination. In other words, it is an examination based on existing literature. In accordance with Bhatasana (1999), a look at existing literature on any given topics allows project authors to develop a fruitful understanding of the subjects that they are studying, such as existing knowledge as well as inconsistencies in the field. This makes such secondary data important for the project because they can guide the direction of the project while serving as an important reference.
The secondary data collected based on existing literature also include both primary data and secondary data. These data have also been important for this study to set its directions and identity key issues related to second-hand use of clothes and accessories. These findings as well how they have enabled the project to do so will be presented in the next section.
Bibliography
Bhatasana, V.K. (1999). Appraisal at financial Performance of State Bank of India. Ph.D. Thesis Saurashtra University, Rajkot.
Braun, V. and Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), pp.77-101.
Braun, V. and Clarke, V. (2013). Successful qualitative research: A practical guide for beginners. London, United Kingdom: SAGE.
Briggs, C.L. (1986). Learning how to ask: a sociolinguistic appraisal of the role of the interview in social science research. Cambridge: Cambridge University Press.
Kvale, S. (2008). Doing interviews. London: Sage.